RGU project aims to aid north SMEs with digital skills
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A NORTH university is helping small businesses across the north embrace digital innovation and create a unique online presence.
Robert Gordon University (RGU) has been working with partners in Northern Ireland, Ireland and Iceland aiding small and medium enterprises (SMEs) harness heritage and folklore to promote themselves, demonstring how they can use immersive technology such as augmented and virtual reality. The project also seeks to enhance their ability to exploit digital marketing and data analytics.
The project, Capitalising on Digital Innovations for Heritage and Capacity (CADI SHAC) is funded by the Interreg Northern Periphery and Arctic Programme and runs until next summer. CADI SHAC is being led by RGU Orkney and involves researchers from the School of Creative and Cultural Business at RGU.
Professor David Gray, Project Lead said: “CADI SHAC is a cluster project, which builds on the work carried out across four Northern Perihpery and Arctic projects: StoryTagging, which RGU also leads, Digi2Market, CINE and STRATUS.
"It is a really exciting project that is enhancing the digital skills of small and medium sized enterprises across Scotland."
Project Manager, Pamela Scadding, based at RGU Orkney, added: “Covid has emphasised the need for SMEs and other organsations to embrace digital innovation to create a unique presence in an increasingly congested online space.
"Harnessing heritage and folklore sensitively can help them to do this, as can using immersive technology.“Through CADI SHAC, we are also aiming to widen SMEs access to training materials in digital marketing and analytics training, which will help them to enhance their online reach.”
RGU is working in partnership with the University of Ulster (Northern Ireland), Údarás na Gaeltachta (Ireland), and the the Gunnarsstofnun Cultural Centre (Iceland).