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Benromach Distillery, Forres invites virtual visits via 3D tour

By Garry McCartney

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Virtual tour guide, Susan Colville.
Virtual tour guide, Susan Colville.

A LOCAL business has recorded a virtual tour to open up its premises to a global audience.

Benromach Distillery on Invererne Road is inviting whisky enthusiasts and those interested in learning more about the distilling process to tour the site from the comfort of their homes via an interactive, virtual tour that uses 3D technology to provide a step-by-step guide to the firm’s handmade approach.

Distillery manager, Keith Cruickshank, confirmed, in a typical year, Benromach welcomes over 15,000 visitors from 70 countries to its distillery and visitor centre but had to close its doors to the public at the beginning of the coronavirus pandemic.

He said: “We have always enjoyed welcoming visitors and enthusiasts to meet the team and learn first-hand about our unique approach to whisky making. For those who are unable to visit in person now or for whatever reason in the future, we hope you will enjoy being able to experience the distillery for yourselves regardless of where in the world you are.”

Benromach has partnered with Scottish virtual technology specialists, View360, to create the immersive tour of its distillery which can be accessed at https://www.benromach.com/tours-tastings/tours.

Virtually hosted by brand home manager, Susan Colville, the tour offers the opportunity to learn about some of the specifics involved in the hand-crafting of Benromach.

VisitScotland regional director for Moray Speyside, Jo Robinson, pointed out that the area is home to more than half of Scotland’s malt whisky distilleries.

She said: “Unfortunately visitors from around the world have been unable to experience it for the most part in the last nine months.

“It’s great to see Benromach look at innovative new ways of welcoming visitors through its doors, albeit virtually, and help tell the story of the craftsmanship that goes into every dram.”

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