Nairn rebranded Scotland's Highland Playground in bid to increase tourism
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A NEIGHBOURING town has new look as it emerges from the Covid-19 crisis.
Nairn - once dubbed the 'Brighton of the North' and rebranded 'Scotland’s Highland Playground' due to its range of activities, events, history and culture - is getting ready to re-open to tourists after its businesses were severely hit by the Covid 19 crisis.
Chairman of Nairn Business Improvement District (BID), Michael Boylan, explained: "Nairn is predominantly a tourist town, so there is not a business that has not been adversely affected by the impact of this worldwide situation. Our local economy relies on people wanting to travel and stay here and enjoy what we have to offer and as that has not been an option, businesses are struggling.
"However, we have always been looking forward. Staycations are likely to become more of a thing and Nairn really does have something for everyone. From championships golf courses, three stunning beaches, award winning restaurants, Culbin Forest on our doorstep and of course great transport links, Nairn has it all."
Nairn is a relaxing seaside resort and one of the sunniest places in Scotland. Not only is it a popular family holiday destination and an ideal base for walking, cycling, touring and golfing but being located so centrally with Inverness to the west and Aberdeen to the east, it is a great base to explore other attractions too.
Manager of Nairn BID, Lucy Harding, added: "Nairn really does have everything you could want for a traditional family holiday. There is something for everyone to enjoy whether that’s simple relaxing walks and picnics on the beaches, exploring our rich history with Cawdor Castle, Brodie Castle and Fort George on the doorstep or something a bit more adventurous.
"The Highlands are increasingly popular with tourists, particularly with the success of the North Coast 500. So, we wanted to make a statement about Nairn’s uniqueness as a seaside resort in the heart of the Highlands. Nairn is a wonderful natural playground. We have lots of open space and play areas and, of course, the famous Moray Firth dolphins which you can often see from the beach. Even dolphins come to play in Nairn."
Nairn BID has around 200 members, the majority of whom have been hit by coronavirus, all eager to get back to business as quickly and as safely as possible.
Ms Hilary said: "We are working to ensure they have everything they need to welcome what we hope will be an influx of visitors. There is a new website, nairnscotland.com, to make it easy for visitors to plan their trip and find out everything they need to know about Nairn, where to stay, eat and what they can enjoy here."
