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Moray-raised businessman relaunches firm as Murray Travel ahead of Forres and Elgin branch openings


By Calum MacLeod

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Scott Murray and Inverness team members Tracy Ian, Aimee Morgan and Carla Murdoch, at the rebranded Strothers Lane branch.
Scott Murray and Inverness team members Tracy Ian, Aimee Morgan and Carla Murdoch, at the rebranded Strothers Lane branch.

FORRES-raised businessman Scott Murray is rebranding the travel business he runs with his wife ahead of the opening of a new branch in his former home town.

Murray Travel is the new name for Inverness Travel, with the Highland capital based firm taking on a new identity following the acquisition of well established north firms Alba Travel and Beaver Travel earlier this year.

Director Scott Murray, who runs Murray Travel with wife Sarah, said: “When we took over Alba Travel and Beaver Travel, and committed to maintaining a presence in Elgin and Forres, we quickly realised that we had outgrown the Inverness Travel brand.

"We are no longer a company serving only the Highland capital and we need a name that reflects that larger footprint.

“The new Murray Travel brand represents the family values that run throughout everything we do. As a family-run business – and one that values the relationships we build in our communities – we want our customers to know that we will take good care of their holiday arrangements, as we would for any member of our family.”

As work continues on securing new premises in Elgin and Forres, the Murray Travel team is working from its travel boutique in Strothers Lane, which has already rebranded under the Murray Travel name.

The new sites planned for Forres and Elgin will follow a similar format to the Inverness headquarters and will be designed to create a luxurious experience, reminiscence of a cross between an airport lounge and a hotel lobby. Instead of being presented with racks of brochures, potential customers are offered a drink from the free bar on arrival – instantly entering into the holiday mindset.

Scott Murray, who founded Inverness Travel with his wife Sarah in 2014, was brought up in Forres.
Scott Murray, who founded Inverness Travel with his wife Sarah in 2014, was brought up in Forres.

Mr Murray added: “When we started our business seven years ago, we could never have foreseen the challenges we would face – but the strength and dedication of our team has meant we have come out of the Covid pandemic stronger than ever.

“We’re now in a position to offer even more people expert travel advice, and to help organise unforgettable trips around the world for those looking to travel.”

Since its launch in 2014, Murray Travel has won numerous awards for its customer service and innovative business practices, and is a member of ABTA, AITO and the Scottish Passenger Agents’ Association. Mr and Mrs Murray also co-founded Wanderluxe, a homeworking agency based in Sawbridgeworth, and Mr Murray is managing director of Highland hospitality group, Cru Holdings, which operates a number of bars and restaurants in Inverness and Nairn.



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