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More opportunities for businesses at Saturday's Forres Highland Games


By Garry McCartney

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An Edinburgh stag party trying their hand at tug-of-war at Forres Highland Games in 2019. Picture: Becky Saunderson. Image No.044383.
An Edinburgh stag party trying their hand at tug-of-war at Forres Highland Games in 2019. Picture: Becky Saunderson. Image No.044383.

MORE than 50 businesses have taken up sponsorship packages or offered “in-kind” support at the Forres Highland Games this weekend.

A host of new sponsors are on board with deals at the town’s biggest one-day event, including Benromach Whisky Distillery who have made a financial contribution.

Some local businesses have embraced the game’s new sponsorship package while others have offered use of their equipment.

Games secretary Mike Scott appreciates all of the support.

He said: “If it wasn’t for the sponsorship or the offers of help, including people giving up their time to volunteer, the games would not exist or at least not go ahead in the format that it does at the moment. We are extremely grateful to everyone who is helping us and to those who have taken up sponsorship opportunities.”

Eilidh Henderson from Elgin competing in the high jump at Forres Highland Games in 2019. Picture: Becky Saunderson. Image No.044383.
Eilidh Henderson from Elgin competing in the high jump at Forres Highland Games in 2019. Picture: Becky Saunderson. Image No.044383.

Traditionally, each individual event has been the main sponsorship available at the games. This is popular with businesses, with many coming back year on year to sponsor the same one.

However, this year, Forres Highland Games has added a host of new opportunities, including sponsorship of arena banners.

Mike said: “The banners will be displayed around our main arena so it’s a great opportunity for firms to get their name out there.

“Our footfall at the last Highland games in 2019 was just over 4000 so it’s great exposure.”

He added: “We must also thank Bill Budge from the Budge Foundation and Benromach. Both have made significant financial donations to the games.”

Benromach brand home manager, Susan Colville, said: “It is a great pleasure to support the Forres Highland Games. The events are a fantastic way of bringing the community together and we are thrilled to play a part in a very successful event.”

Forres Highland Games will take place on Saturday, July 2 with gates opening at 11.30am.

Ross Broom from Carluke competing at Forres Highland Games in 2019. Picture: Becky Saunderson. Image No.044383.
Ross Broom from Carluke competing at Forres Highland Games in 2019. Picture: Becky Saunderson. Image No.044383.

Forres Area Business Association director, Joanna Taylor, is looking forward to yet another local community day out.

She said: “Events such as the Forres Highland Games, Forres Fireworks, the Findhorn Bay Arts Festival, Toun Mercat and Piping at Forres bring significant benefit to the area, both economically and socially. While the level of costs varies, they all need enough income to cover their costs and, hopefully, build reserves to enable future events.

“Sponsorship can not only help the organisers but advertise a particular business or organisation that supports the event.”



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